Hi, I’m Jay Alderton,

Ex-Army, lifelong lifter, world-record box jumper, and a bloke who’s spent the last two decades figuring out how men can stay strong, sharp, and sane long after 35.

I help men who feel stuck.

Stuck in a body that doesn’t match their intentions.
Stuck in habits that used to work in their twenties but fall apart under work, kids, stress, and midlife reality.

And stuck in that quiet place where you know you’re capable of more…

But you can’t seem to pull yourself out of the rut.

If that’s you, you’re in the right place.

My work is simple:

I help men over 35 rebuild their strength, energy, confidence, and identity without breaking themselves in the process.

No fads.

No fitness-influencer nonsense.

Just clear systems that work for busy, ambitious men who want to perform at their physical and mental best.

This Substack is where I share the frameworks, tools, and real-world insights I use with the thousands of men I coach covering training, nutrition, mindset, longevity, and everything in between.

If you’re done “starting again on Monday”
If you’re tired of feeling average
If you know there’s a stronger version of you that’s overdue a comeback

Then my Renaissance Man Programme was built for you.

It’s the exact system I use to help men go from stuck and frustrated to disciplined, energised, leaner, stronger, and proud of who they see in the mirror again.

If you want personalised coaching, structure, accountability, and a path out of the rut, apply here

[Apply for Renaissance Man]

Let’s rebuild the man you know you can be.

Jay Alderton