Hi, I’m Jay.
I’m 41, a dad, and I’ve been lifting for over 26 years. I started out in the British Army with the Royal Signals. Since then I’ve won British and European natural bodybuilding titles and set a Guinness World Record by box jumping the height of Everest (I don’t recommend it). I also wrote a book called Hard Stuff, Easy Life, and I have a BJJ blue belt that humbles me every week.
I’ve coached over 14,000 people. Most of the people I work with now are over 40, with a job and a family pulling at them, and they’re fed up with how they feel. They usually know what to do because they’ve done it before. What they struggle with is keeping it going once life gets busy, and that’s where I come in.
What you’ll find here
I write about training, food, mindset and staying well for the long haul, based on what works with the people I coach. You won’t find programmes written for 25-year-olds with the weights knocked down a bit. You’ll also get episodes of The Jay Alderton Podcast here, including The Power Walk series.
If you want more than reading, there are two ways to work with me.
Thrive at 40
This is my online community for men and women over 40, or getting close. It’s $37 a month and you can cancel whenever you like. Inside you get:
The Focus Three, which is three non-negotiable workouts a week
Gym programmes built for bodies that have been around a while
Six new home workouts every month
Live Q&As with me, where you get a straight answer
A Friday 3-2-1 check-in, so someone notices if you go quiet
If you’re sick of starting on Monday and packing it in by Thursday, start here.
Renaissance Man
This is my high-ticket coaching programme for men over 35 who want the full package. It covers training, nutrition, mindset and longevity, with personalised coaching and accountability that doesn’t let you drift. Men commit for six to twelve months, because change takes that long to stick. That commitment is a big reason the results last. We run live events too. The last big one had 250 of us at Leicester Tigers. It’s application only.
If you can’t decide between them, go for Thrive if you want structure and good people around you for less than a couple of takeaways a month. Apply for Renaissance Man if you’re a man who wants me in your corner for the next year.
Jay
